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Biddle Law
Client: Biddle Law
Industry: Legal (Personal Injury, Wills & Estates)
Biddle Law is a Gold Coast firm supporting clients across South East Queensland in personal injury and wills & estates. They offer clear, practical advice and accessible services - from accident claims to estate planning.
The goal was a refined identity paired with a lightweight, client-editable site: easy to navigate, easy to maintain, and built for trust.
• Present the principal lawyer as approachable and credible through consistent, high-quality imagery.
• Build a clear, fast site that the client can easily update themselves.
• Create a professional visual system (type, colour, iconography) that works across web and collateral.
• Natural-light portraits and lifestyle shots with consistent framing and background for use across the site, Google Business Profile and LinkedIn.
• Calm, confident palette; modern, legible typography; lightweight icon set for core practice areas.
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• Structure: Clear sitemap with dedicated pages for each practice area, each with its own custom FAQ.
• Tone & UX: Straightforward copy, large tap targets, accessible contrast, and scannable sections.
• Maintainability: Client-editable content blocks; no heavy effects, minimal plug-ins, and sensible defaults so updates are fast and low-risk.
The website was intentionally simple, easy to understand, and easy for the client to adjust themselves - not designed to be flashy, but deliberately simple and professional to suit the target audience.
• Unified brand across web and social, supported by a consistent image library.
• Clearer path for prospective clients with streamlined navigation and service pages.
• Geo-targeted content for Gold Coast & Brisbane to support local SEO.
• Mobile-first speed with lean pages and optimised imagery.
